8 Steps to success

Johan Etsebeth • 17 March 2018

ZMAZH challenge - 3 Goals 90 Days


What got you here won’t take you there

If you want to be more successful faster, just do or try more things. Take more action; get busier. Start a little earlier; work a little harder; stay a little later. Put the odds in your favor. According to the Law of Probability, the more things you try, the more likely it is that you will try the one thing that will make all the difference. I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often. Tom Peters, the best-selling author of In Search of Excellence and other business books, found that a key quality of the top executives in his study was a “bias for action.” Their motto seemed to be, “Ready, aim, fire.” Their attitude toward business was summarized in the words, “Do it, fix it, try it.” They realized that the future belongs to the action-oriented, to the risk taker. Top people know, as General Douglas MacArthur once said, “There is no security in life, only opportunity.” And the interesting thing is this: If you seek for opportunity, you’ll end up with all the security you need. However, if you seek for security, you’ll end up with neither opportunity nor security.

The Confucian saying “A journey of a thousand leagues begins with a single step” simply means that great accomplishments begin with your willingness to face the inevitable uncertainty of any new enterprise and step out boldly in the direction of your goal. Assuming you have goals?

Achieving your goals are a lot like climbing mountains:If you want to get to the top, you need to plan and marshal your resources. You need to develop skills and habits, and practice the basics of climbing diligently. The thing that separates great mountain climbers from average mountain climbers – and great companies from the merely good – are the mountains they choose to climb.

Success does not happen by accident. It requires a deliberate approach to ensure success.


At Babson College, in a 12-year study into the reasons for success, researchers concluded that virtually all success was based on what they called the “corridor principle.” They likened achieving success to proceeding down a corridor in life. Each of us stands at the entrance to this corridor, looking into the darkness, and we see the corridor disappear into the distance. The researchers said that the difference between the successes and the failures in their study could be summarized by the one word launch! Successful people were willing to launch themselves down the corridor of opportunity without any guarantee of what would occur. They were willing to risk uncertainty and overcome the normal fears and doubts that hold the great majority in place.

Your opportunity to start moving now

Define your one page ZMAZH plan today. In 8 simple steps. Once you have a goal and a plan, get going! And once you start moving toward your goal, don’t stop. Do something every day to move you closer toward your goasl. Don’t let the size of the goal or the amount of time required to accomplish it faze you or hold you back. During your planning process, break down the goal into small tasks and activities that you can engage in every day. You don’t have to do a lot, but every day, every week, every month you should be © Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy. making progress, by completing your predetermined tasks and activities, in the direction of your clearly defined objectives. And here’s where the rubber meets the road. The most important single quality for success is self-discipline it’s the ability to make yourself do what you should do, when you should do it, whether you feel like it or not.

8 Steps to start

The plan is online and requires an online Zmazh.com account. Defining a plan is available to all authenticated users for the first 90 day challenge (see image above). 

Step 1 – Give your plan a name

This can be anything. Some people will go through a season in life and call it something more meaningful.

It can provide context if you want to review past performance (see example below).

Step 2 - Get clear on why you exist

This can be quite challenging. And it is different for all people. I exist to……….



Step 3 – Define your long term Big Hairy Audacious Goal (BHAG)

I love the term "Big Hairy Audacious Goals," coined by Jerry Porras and Jim Collins in their book, Built to Last. Porras and Collins abbreviate that to BHAG (pronounced "bee-hag"). They don't ever give us a narrow definition of a BHAG, but they give us many examples. Probably the best known is President John F. Kennedy's "man on the moon" goal.

The goal was huge and – even more important – no one, including President Kennedy, had any idea of all the things that had to be done for the country to reach it

Big Hairy Audacious Goals have four characteristics:

  • They're very, very, very big.
  • They will take several years to achieve.
  • You won't yet know the details of how to accomplish the goal when you set it.
  • The goal is specific enough that everyone will know if you achieve it.

Here's the thing: When President Kennedy set the "man on the moon" goal, no one knew how the USA was going to achieve it. The whole idea of a BHAG is that it's an exciting goal that inspires you to figure out how to achieve it.

What's your BHAG?

By now you have probably come up with a long list of things that describe what you want your life to become at some point far into the future, and that's great. Some companies create walls full of words or collages full of pictures to describe their ideal future, and that's a great exercise, too, but now I want to force you to crystallize your dream into a clear, concise statement using what I call my "Twitter Rule"; that is, if you can't communicate a concept within the length of a Twitter post, then it is too long.


Step 4 - Define your goals

 Defining goals are easy. But how do we ensure we also achieve success in life across all 3 areas of our life? We all know people who have lots of money, but no relationships. Or people who give everything away without planning for one day, etc. 

The key is balance and success though the achievement of 3-way wins across all three areas of your life.




Step 5 -Evaluate Yourself

Look at your work. Be honest and objective about your strengths and weaknesses. What are you good at? What are you poor at? What is your major area of weakness? What must you absolutely, positively be excellent at in order to move to the top of your field? What one skill do you have that, because of its weakness, may be holding you back from using all your other skills? Norman Augustine, CEO of Martin Marietta Corporation, recently said that the most important thing he learned in the last 10 years of business was that your weakest important skill determines the extent to which you can use all of your other talents and abilities. In looking at the hundreds of people who worked below him in his corporation, he had found that people’s careers were largely determined not only by their strengths but also by their weaknesses. The very act of overcoming a particular weakness, through preparation and practice, was enough to propel a person into the front ranks in his or her career. In preparing for success, one of the very best questions that you can ask yourself, continually, is: “What can and only do that, if done well, will make a real difference in my career?” Usually, there is only one or perhaps two answers to that question. Your ability to honestly appraise yourself and to identify the particular skill area that may be holding you back is critical.

Step 6 – the behaviours we need to exhibit to ensure success

This is the rules of the game.

Step 7 –Keep it private or share your challenge (and success)

It is more fun if you do it with and you are 10x more likely to succeed. Accountability

Step 8